In today’s crowded digital landscape, it’s not enough to simply publish video—you need to create content that earns attention and builds community. Creating Audience-First Digital Content helps station teams develop a digital-first mindset and apply it to YouTube and vertical video strategies.

You’ll learn how to define your target audience, shape platform-specific content, write effective titles and thumbnails, and analyze performance using retention and watch time. The course includes real examples from PBS Digital Studios and stations like WHYY, Twin Cities PBS, and PBS North Carolina, plus downloadable templates, scripting tools, and packaging guides to support your next digital series.

What You'll Gain:

• A practical framework for crafting audience-first content across digital platforms

• Tools to develop vertical and horizontal video strategies that fit your audience and brand

• Proven techniques for writing hooks, scripting for social, and building community engagement

• Best practices for comment moderation, data-driven iteration, and growing your digital presence