Public media audiences are already on Reddit, and they're already talking about our content. The question is whether we're in the conversation. PBS News has been answering that question with a thoughtful, evolving strategy: an active subreddit community, live Ask Me Anything (AMA) events, and a multi-platform approach that's helping them reach younger, digitally-native audiences without abandoning the journalism that earned their trust.

In this webinar, we'll hear directly from the PBS News team about how they built their Reddit presence, what the subreddit community looks like in practice, and how they've used Reddit AMAs as a genuine journalism tool, not just a promotional one. Join this session to get a candid look at what's worked, what surprised them, and what other public media organizations can learn from their approach.