In this course, you’ll learn how emerging technologies, industry standards, and smart metadata practices work together to power findability and discovery across platforms. By the end, you’ll know how to identify high-value metadata, apply consistent standards, and design workflows that boost visibility for PBS and station content.

What You'll Gain:

• A practical understanding of how structured metadata drives content discovery across search, recommendations, and voice platforms

• The ability to apply metadata standards and best practices that improve visibility, consistency, and workflow efficiency

• Tools to design metadata-driven workflows that support automation, third-party distribution, and audience growth across PBS and station platforms