Working with creators and influencers is becoming an increasingly important part of how public media organizations reach new audiences and explore new approaches to digital storytelling. In this webinar hosted in collaboration between Public Media Innovators and the Marketing & Communications PLC, colleagues from across the system share real-world examples of working with external influencers, developing internal talent, and creating content designed specifically for social platforms, all while staying grounded in public media values. 

Topics discussed include:

• How public media can rethink the role of “influencers”

• Identifying and partnering with the right creators

• Balancing authenticity with brand standards and trust

• Creating content that works natively on social platforms

• Experimentation, iteration, and measuring success in a shifting landscape