Simon Sinek is the first to admit that his concept of "why" is very simple and straight forward, yet its application in modern business and boardrooms is undeniable. When organizations and their employees understand and focus on the "why," then the 'how' and 'what" become much easier to discern and focus for efficiency and productivity. Sinek's book helps readers think about and reconcile their own "why," to then inspire both themselves and their organization.