What if your next big audience growth opportunity wasn’t another TV show or podcast - but a game?

In this session, Dr. Brittne Kakulla, Senior Insights Manager at AARP, shares groundbreaking research on the 50+ gaming community - a rapidly growing, highly engaged audience that public media can’t afford to overlook. From Wordle to digital puzzles and beyond, gaming is already a major part of daily life for millions of Americans 50 and older - the same audience public media proudly serves.

Learn why older gamers are an untapped opportunity, what they want from game experiences, and how public media organizations can think differently about intergenerational play, content, engagement, and innovation for this key demographic. Whether you’re in marketing, content, community engagement, or strategy, this conversation will spark new ideas for reaching audiences in playful and powerful ways.