Activating Existing Data for Marketing

Public media stations collect valuable audience and donor data every day, but too often outreach remains broad and undifferentiated. This course will help you move from bulk marketing to targeted, data-informed activation using tools and systems you already have. You will identify what data exists at your station and understand how your systems connect. From there, you will design a segmented email campaign aligned to one clear goal and build a right-sized activation plan that includes measurement and ethical guardrails. By the end of the course, you will have a practical, actionable Data Activation Plan ready to implement at your station.