Building a Resilient Fundraising Portfolio

Is your station’s revenue too concentrated in one area? Building a Resilient Fundraising Portfolio is a self-paced course designed for public media fundraising professionals who want to build a more balanced and resilient funding strategy. You’ll learn how to evaluate your portfolio across disciplines, sources, and platforms and apply a practical Assess-Prioritize-Align-Revisit framework to move from insight to action.

Drawing from real-world case studies at Alaska Public Media, WTVP, WGVU, and KSPS, you’ll explore how stations are putting diversification into practice. You’ll also learn to match strategy to your organization’s capacity and mission and build the habit of revisiting your approach over time.

Whether you’re new to strategic revenue planning or looking to deepen an existing approach, this course provides portfolio assessment tools, a reflection worksheet, and a practical final assignment to support your next steps.