Community-Powered Content: Integrating Engagement, Events, and Storytelling

Public media stations are uniquely positioned to build trust and relevance by connecting content creation with meaningful community engagement. In this session, we’ll explore how stations are bringing storytelling directly into community spaces – from producing content at live events to designing experiences that deepen audience connection to existing programs.

Presenters will share examples of how community-centered content strategies can strengthen visibility, expand impact, and open new pathways for fundraising and donor cultivation.

Whether your station is experimenting with field production at community gatherings, hosting engagement events tied to editorial themes, or exploring new ways to align mission and revenue, this session will offer actionable ideas you can adapt to your local context.

Must be signed into Public Media Learns and enrolled in the NETA Webinar Archives course.