From Digital to Broadcast: Building Content for a Multi-Platform Audience

What if the content you're creating for digital could have a second life on broadcast?

Join your public media peers for an exploration of how stations are moving content between digital and broadcast platforms to extend reach, maximize resources, and create stronger connections with audiences. Through real-world case studies, presenters will share how they identify digital content with broadcast potential, adapt stories and formats for different platforms, and build workflows that allow teams to think beyond a single distribution channel.

This session will focus on practical examples that stations can replicate, from short-form digital content finding a home on television or radio, to broadcast content being reimagined for digital audiences. We'll explore what makes content transferable across platforms, how teams collaborate to make it happen, and what stations have learned along the way.

Whether you're working with a large content team or limited resources, you'll leave with ideas for getting more value and reach from the content you're already creating.

Must be signed into Public Media Learns and enrolled in the NETA Webinar Archives course.