Innovate with Current: Powering Public Media with Digital Revenue

Audiences are rapidly shifting from linear broadcasts to on-demand platforms, and commercial media has already followed them by retooling its strategies, moving investments to streaming, and leaving linear channels behind. Public media, however, still leans heavily on the broadcast pledge drive, even as audiences dwindle.

How can we adapt? Our panelists: Tom Davidson, Professor of Media Innovation and Entrepreneurship at Penn State; Tyler Smith, Principal Consultant at Tanager Digital; Christina McPhillips, VP at Carl Bloom Associates; and Alex Curley, founder of the Semipublic Substack and the Adopt-a-Station initiative will share data, case studies, and experiments that show what’s possible. Join them for a session that will highlight interesting experiments taking place within public media and expand your vision of revenue possibilities beyond the broadcast pledge drive.