Monetizing Within our Mission: Rethinking Revenue in Public Media

In today’s evolving public media landscape, stations are finding new ways to generate revenue while staying true to our mission of free, trusted educational content. From longstanding approaches like membership clubs, on-air fundraising, and travel abroad tours to newer models such as ticketed events, crowdfunding, retail partnerships, influencer collaborations, streaming site monetization, and micro-donations, every connection and every dollar supports long-term sustainability — especially in the wake of federal rescission.

Hear real-world examples from stations that are strengthening existing revenue streams and testing creative, mission-aligned monetization strategies. Attendees will leave with practical ideas and inspiration to adapt proven approaches and explore new avenues in their own communities. The Marketing & Communications, Community Engagement, and Content PLCs are collaborating to present this NETA webinar.

Must be signed into Public Media Learns and enrolled in the NETA Webinar Archives course.